Niantic Becomes an Independent Company

Niantic Labs was a startup inside Google that developed the popular game Ingress and the Field Trip app. Niantic announced that it will become an independent company and Google will transfer Ingress user data to Niantic Inc.

"We'll be taking our unique blend of exploration and fun to even bigger audiences with some amazing new partners joining Google as collaborators and backers. Niantic will be building on the success of Ingress, which has been downloaded more than 12M times, has attracted more than 250,000 people to live events around the world, and has inspired users to collectively walk the distance from the earth to the sun while playing, exploring and discovering," mentions Niantic.

Ingress data will be automatically transferred to the new company starting from September 11. You can opt out using this link, but only until September 10.

Niantic Labs was founded by John Hanke, the former CEO of Keyhole. Google acquired Keyhole back in 2004 and changed the name of the software to Google Earth.

From 2004 to 2010, John Hanke was Google's Vice President for Geo Products, which included Maps, Earth, Local Search, Transit, Street View, SketchUp. He left his role at Google in 2010 and created Niantic, which was supposed to be a new company, but became a startup inside Google.

"Staying at Google gave us the advantage of being able to tap into the data we have in Geo and the infrastructure in Google. There were a lot of advantages to doing that from inside Google with everything we could leverage," mentioned John Hanke in an interesting interview from 2012.

Yet Another Experimental YouTube Search Box

YouTube tests a new search UI for the desktop. The experimental search box uses a small magnifying glass icon and adds this text: "search YouTube", so that users know it's an actual search box.

The new search box is gray and has a special "Enter" icon, just in case you don't like the keyboard key.

Back in April, YouTube tested a plain white search box.

{ Thanks, Giorgio Marinelli. }

Google Knowledge Graph Adds Movie Reviews

Last week, Google's movie cards added snippets from critic reviews. You can find quotes from sites like Variety, Rolling Stone, New York Times and click the links to read the full reviews.

This new Knowledge Graph feature uses schema.org structured markup from websites. "With the recent launch of critic reviews in the Knowledge Graph, we've leveraged this technology to once again provide publishers with an opportunity to increase the discoverability and consumption of their reviews using markup. This feature, available across mobile, tablet, and desktop, organizes publishers’ reviews into a prominent card at the top of the page," informs Google. Here's the help center article for webmasters.

You can search Google for [minions reviews], [reviews for ex machina] or ask Google: "did Fantastic Four get bad reviews?" and you'll see a list of reviews. Critic reviews are also displayed in the regular cards for movies and Google plans to expand this feature to books and TV shows.

Google Card for Software Downloads

Sometimes you're trying to download a desktop software and you're searching Google for things like [chrome download], [latest java], [install itunes], [get skype]. The top result is usually the official download page, but there are various other download sites. Some of them might offer outdated versions, others might install their own software and even download adware or malware.

Google now shows a special card for software downloads. There's a big logo, the name of the organization that develops the application, the download URL and a link: "go to download".

The new card might seem redundant, but some users will find it reassuring. It also works for operating systems.

Just in case you're thinking that Google always picks the URL from the top search result, I found an example which shows that's not the case. When searching for [download audacity], Google's card links to SourceForge instead of Audacity's official site and that's not a good idea.

Alphabet, Google's Umbrella Holding

Larry Page announced a Google reorganization: Alphabet Inc is born and Google becomes a subsidiary of Alphabet Inc, just like Nest, Calico, Life Sciences and other Google companies. Larry Page is the CEO of the new company, Sergey Brin is Alphabet's President, while Sundar Pichai is Google's new CEO.

"Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. (...) Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well," mentions Larry Page.

Alphabet's URL is https://abc.xyz and the site includes a hidden reference to http://www.hooli.xyz, a fictional site created for HBO's Silicon Valley TV series. Hooli [XYZ] is Hooli's experimental division that is "focused on using breakthrough technology to achieve radical solutions using breakthrough technology." It's "the dream kitchen, the moonshot factory, the laboratory of possibility, the midwife of magic, the womb of wonders."

Alphabet is about taking risks, long-term bets, investing at scale. "We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search! We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for," explains Larry Page.

The most interesting consequence is that Alphabet Inc. will replace Google Inc. as the publicly-traded entity and Alphabet's earnings report will show separate data for each company owned by the umbrella holding.

Update: abc.wtf redirects to Bing. It looks like Microsoft is trolling Google.

{ Thanks, Lucas and Jonah. }

Google Indexes Images From PDF Files

I'm not sure if this is a new feature, but I noticed that Google indexes images from PDF files. Google adds "[PDF]" next to the title of the page and offers a single option: "view PDF", since it can't link to an image from a PDF file.

Back in 2008, Google started to use OCR to index the full text of scanned PDF files. Now Google extracts images from PDF files and makes them searchable.

Here's an example of query that returns many images from PDFs: [google pdf site:static.googleusercontent.com].

Convert Notes to Documents in Google Keep for Android

The latest version of the Google Keep app for Android lets you export your notes to Google Docs, just like the desktop site. Open a note, tap the menu button and pick "copy to Google Doc".

You can also select multiple notes and use the same feature to export your notes to a Google Docs document.

If you don't have the latest version of the Google Keep app yet (3.1.313), you can download the APK file from APK Mirror. According to Android Police, "the APK is signed by Google and upgrades your existing app".